We started with a complaint. Every t-shirt with something to say was shouting from the front. And every t-shirt that felt good to wear had nothing to say at all.

That Something puts the words where they belong — across the back, read by the room as you leave it. The front stays quiet: a small mark, nothing that announces itself.

Why #MakeItHappen. Most of us are one decision behind where we want to be. Not because we lack the plan — because we're waiting for a better week.

So we put the reminder on the thing you pull on before you've decided what kind of day it's going to be. Wear it until you do the thing. Then come back for a harder one.